Hotswap.com & High Definition Compression Technology

In an article by Dane Hamilton from Reuters (Apple co-founder backs Internet video venture) a new Internet startup called “Hotswap.com” has created a new compression technology for Internet video that can make common digital camera movie clips mimic high-definition television on Web sites. This technology is going to be used initially for e-commerce sites, specifically for selling used cars, but I see the potential for this technology to help with the quality of video produced by staff writers, those who are given the cheaper cameras to use in the newsroom.

Apple co-founder backs Internet video venture
Fri Jul 27, 2007
By Dane Hamilton
NEW YORK (Reuters) - An Internet video brainchild of three twentysomething former University of California grad students has won big backers, including Apple co-founder Steve Wozniak and Red McCombs, co-founder of Clear Channel Communications. The billionaire moguls are backing a tiny venture-backed company, Hotswap.com, which has ambitious plans to feed a growing demand for high-definition-like Internet video for everyday e-commerce uses, such as consumer car sales, its founders said. -more

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